Louis Vuitton vs. Britney Spears video
On November 19, 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating counterfeiting laws. A part of the music video for the song "Do Somethin'" shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Louis Vuitton Bags Blossom" design bearing the LV logo. Britney Spears herself was not found guilty, but a civil court in Paris has ordered Sony BMG and MTV Online to stop showing the video. They were also fined 80, 000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image.
Louis Vuitton vs. Darfur Charity
On February 13, 2007 Louis Vuitton sent a Cease and Desist order to artist Nadia Plesner for the "reproduction" of a bag that infringes Louis Vuitton's Intellectual Property Rights. The reproduction referred to is a satirical illustration that depicts a malnutritioned child holding a designer dog and a designer bagCheap Louis Vuitton Handbags. The illustration features on T-shirts and posters, with all profits going to the charity "Divest for Darfur". The artist defended her "Simple Living" campaign and her right to artistic freedom in a written response to Louis Vuitton on February 27, 2008, calling attention to the lack of the famous monogram, further asserting that the illustration refers to 'designer bags' in general, with no specific mention of the Louis Vuitton brand in either the illustration or any associated campaign material. On April 15, 2008, Louis Vuitton notified Plesner of the lawsuit being brought against her. It has been reported that Louis Vuitton is demanding $7, 500 (5, 000 Euro) for each day Plesner continues to sell the Simple Living products, $7, 500 for each day the original Cease and Desist letter is published on her website and $7, 500 a day for using the name "Louis Vuitton" on her website. In addition, it is alleged that Louis Vuitton is demanding that the artist pays Louis Vuitton's legal costs, including $15, 000 to cover additional expenses the company has incurred in protecting Louis Vuitton Wallettheir intellectual property rights. Although the outcome of this lawsuit is yet unknown, the contested image was removed from Plesner's website for an extended period. Although an alternative image is now used for Plesner's fundraising campaign, the original image has since reappeared and is featured prominently on the site.
New York Magazine reported that Louis Vuitton attempted to stop the case from going to court, but that they were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent Cease and Desist order. The LVMH spokeswoman also claimed Louis Vuitton Watches that Plesner was attempting to conceal the lengths that LVMH went to in order to "prevent the lawsuit. " These claims do not align with Plesner's published response to the Cease and Desist order, and the article has since been criticized for not allowing Plesner to respond to the claims made by LVMH, particularly as the magazine had been in contact with her only days earlier.
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